What is the most common question I get when I introduce myself and what I do for work?
“Sooo, what is a copywriter?”
My most basic answer is: “It’s when writing meets sales.”
More eloquently:
“It’s the intersection of quality writing with sales and marketing knowledge.”
So what does this actually look like? What do I do?
Whether I’m revising your website or crafting blogs and e-newsletters for your small business, I’m not just writing to take something off your plate. I’m strategizing to help your business be successful.
This looks like learning all about your small business, what you do, who your audience is, and includes adopting your unique values and voice.
It means researching the competition and doing deep dives into what SEO and GEO you need to integrate into your copy.
I’m writing for clarity and readability, but also for persuasion – copy that ultimately drives action as sales and leads.
I’m making sure that every word nurtures trust and showcases what makes your business special, highlighting the value you offer your community.
I’m not just writing for the sake of content. I’m providing curated strategies for your business that lead to success.
Rebecca
P.S. Did you know that I offer some free resources on my website?
If you would like a 5 minute audit of your website copy, a month of e-newsletter ideas, or a home page copy report card, visit Free Resources — Rebecca Civiero, Copywriter
