Copywriting Portfolio
Email Campaign for Right Fit Training
The first three emails are from a program launch email campaign and the last email is an example of a follow up email sent after a client registered.
The emails were re-written from existing copy and notes.
Copy goals included providing clear and motivating copy with strong benefits and clear CTA’s. Priority was given to both building the relationship with prospects and also acquiring registrations.
Updated Website Copy for Pearson Co-Op Nursery School
Strategizing and re-written copy for the majority of this nursery school’s website.
Click on the link to see my goals, considerations, and “before and after” copy.
Burlington Preschool - Pearson Community Co-Op Nursery School
Updated Website Copy for KB Health
My main goals revising KB Health’s website copy were:
Make copy clear, accessible, concise, and easy to skim and scan
Give an immediate impression of who this business is and what they offer with persuasive strategies.
Make all information and CTA’s clear and straightforward.
To view my copy notes, go to: Website Copy for KB Health
To view the original website vs. the revised, visit: KB Health Original vs. Revised
Updated Website Copy for Bloom Speech Language Therapy
Bloom Speech Language Therapy Website Case Study
Strategizing and re-written copy for the majority of this speech and language therapist’s website.
For this project, I really focused on using a client persona to make the website accessible and clear for prospective clients.
Click the link below to see the original website, my general recommendations, and re-written copy.
Blog Campaign for a Speech Pathologist
This fictional blog campaign included:
- Noting the business’s specifications
- Creating a client persona
- Possible blog topics and SEO
- Completed blog
Marketing Campaign for Stress Management Workshop
This fictional marketing campaign included:
- Landing Page
- LinkedIn Sponsored Post
- Promotional Email
Email Campaign for Waterpark
This fictional marketing campaign included:
- Strategy details
- Promotional email
Marketing Campaign for a Nursery School
This fictional marketing campaign included:
- Print Advertisement
- Promotional Email
- Website Landing Page
E-Commerce Product Description
(Fictionalized)
Contact Me Today
I would love to chat with you about your business and how I can help.
Fill out contact form and I will be in touch with you shortly!
rebecca.civiero.copywriter@gmail.com
905-864-5877