Feedback on University of Toronto course assignments:

“I consider this very strong, top level, professional copywriting work.”

“There’s some nuances to B2B – you have to have a sense of authority and at the same time be conversational and friendly. It’s a tough balance and you were able to achieve it.”

“Thinking about copywriting best practices, this is just plain good writing. You checked off all the boxes.”

“I noticed as I was going through this that I could, myself, feel the persuasion building as I went through...you’re building a convincing case until the very end when you just can’t help it, you’re gonna sign up. So I thought this was a well put together campaign for that reason. I can’t think of a way to improve it.”

“This is about as good of a sales page as you can get for an app. This is well written, strategically put together and structured. You have all the persuasive elements in there. It’s really nicely done.”

— Steve Slaunwhite, teacher, author and copywriter (AWAI 2016 Copywriter of the Year)