Why Work With Me?
You need a good writer.
You need someone who can write quality content that gets your intended messages across clearly and effectively. You tried AI, but it doesn’t sound authentic...you’re not getting results or engagement.
I have received specialized advanced training from teacher, copywriter and author Steve Slaunwhite (AWAI 2016 Copywriter of the Year), receiving my Strategic Copywriting Certificate through The University of Toronto with a 98% average.
Besides my Copywriting Certificate, I have writing experience across various fields and educational pursuits. I received my Honours Bachelor of Arts Degree in English from The University of Guelph, I have my Early Childhood Education Diploma from Sheridan College, and I have taken further writing courses through Niagara College and Western University.
Writing has always been a passion of mine, whether it was the story I penned as a 12 year old or blogging in my spare time now. I enjoyed editing for The University of Guelph’s student newspaper, and this is where my attention to detail shone. I have written countless essays, exercises and assignments while furthering my education over the years. Writing documentation for families and support services as an Early Childhood Educator required exemplary insight and clarity.
You need someone to help with marketing and strategizing.
You need someone who sees the bigger picture, including what makes your business special. You need a cohesive marketing plan across multiple platforms, but aren’t sure how to tie it all together.
Copywriting is the intersection of quality writing with sales and marketing knowledge. I am a proven strategic thinker, who doesn’t just know how to write, but knows what to say.
You can expect quality writing married with:
an understanding of the audience, customer or prospect
strategies around business differentiation
effective CTAs, headlines, leads, closes, taglines and slogans that work
promotional emails and campaign nuances, including strategies around sales funnels, subject lines and preview text
experience in strategizing and developing creative briefs
strong SEO
The skill of combining good writing with a strategic sales mindset was practiced through my University of Toronto coursework, exercises and assignments. To see examples of my strategic writing, please visit my Copywriting Portfolio.
You want to work with someone collaboratively.
You need someone who is willing to listen to your needs and insights, including your ideas.
I believe that to be successful, the first step is listening and learning about your business’s goals, successes, insights and ideas. You know your business best of course!
With experience working in restaurants and retail, I understand the value all employees, from the frontline staff to the behind the scenes workers, collectively bring to a business. I also know that the customer’s needs are at the forefront of any business.
Working as an Early Childhood Educator for many years, collaborating with parents, other educators and various professionals on important matters was key. I am a team player who values what every person can bring to the table to achieve success.
You need someone with experience understanding consumer trends and local specifics in the GTA.
I live in the Greater Toronto Area (specifically Burlington, Ontario, Canada) with my husband, three children, and dog. I am familiar with many Halton and Hamilton area businesses, and the interests and consumer habits specific to this area.
As a ‘maker’ and small business owner in Halton during the pandemic, I appreciate the nuances to marketing, communication, customer service, delivering high quality products, and hard work.
You need someone who communicates succinctly, efficiently, and is organized.
I am someone who prides myself on being organized and efficient. I strive for success and deliver high quality work. Throughout a project, ongoing communication and updates will be important to me.
My writing is not considered ‘final’ until it meets your approval.
Contact Me Today
I would love to chat with you about your business and how I can help.
Fill out contact form and I will be in touch with you shortly!
rebecca.civiero.copywriter@gmail.com
905-864-5877